This week in the world of marketing moves, Melissa Selcher replaces Shannon Brayton as chief marketing officer at LinkedIn, Keith Weed joins the board at WPP, CBS selects Mike Benson as their new chief marketing officer, BET Networks names Kimberly Paige as EVP and CMO, Paramount hires Apple’s Danielle De Palma as EVP of domestic marketing and former Patrón Spirits...
PHOENIX–(BUSINESS WIRE[1])–Avnet[2] (Nasdaq: AVT[3]), a leading global technology solutions provider, today announced the internal promotion of Jessica Daughetee to chief marketing officer (CMO), reporting to MaryAnn Miller[4], chief administrative officer (CAO). Ms. Daughetee most recently served as vice president of global content, marketing and media. As CMO, Ms. Daughetee will be responsible for overseeing the strategy, planning and development of...
SAN JOSE, Calif.–(BUSINESS WIRE[1])–PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today. In this newly created role, Johnson will be based in the company’s San Jose headquarters and report directly to PayPal CEO Dan Schulman. “Allison is a highly experienced, much-admired...
READ MORE PayPal Announces Appointment of Chief Marketing Officer
Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We can share news updates on LinkedIn, Facebook, or Twitter. The reason they continue in most organizations is because people would generally agree they still are needed to announce product launches and news, especially for a publicly traded company. I keep...
