SAN JOSE, Calif.–(BUSINESS WIRE)–PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the appointment of
marketing veteran Allison Johnson to the position of executive vice
president and chief marketing officer (CMO), effective today. In this
newly created role, Johnson will be based in the company’s San Jose
headquarters and report directly to PayPal CEO Dan Schulman.
“Allison is a highly experienced, much-admired marketing leader with a
proven track record of building global brands, making her a natural
addition to our leadership team,” said Schulman. “PayPal has made strong
progress over the past several years to advance our position as the
leading digital payments platform and one of the most dynamic and
valuable brands in the world. Allison’s experience and vision will build
on that progress and help propel PayPal forward during our next phase of
As PayPal CMO, Johnson will lead strategic marketing for PayPal and its
family of brands around the world, building on the transformational work
“I’m proud to be joining a company committed to expanding participation
in the global economy through innovative and inclusive payment products
and services,” said Johnson. “I was an early convert to PayPal’s vision
of fast, secure online payments. I’m thrilled to have the opportunity to
work with this remarkable team to accelerate PayPal’s growth as we
continue to define the future of global payments.”
Johnson brings more than two decades of marketing experience to PayPal.
Most recently, she was a founder and managing partner at West, a hybrid
marketing and venture capital firm that worked with startups to
accelerate product/market fit. Her clients included Square, Twitter,
Impossible Foods, Prelude Fertility, Poynt, Better Mortgage and
Braintree, prior to its acquisition by PayPal. Previously, Johnson
served as Apple’s vice president of worldwide marketing communications
from 2005 to 2011. During that time, she helped to reinvigorate Apple’s
Mac business and launched the iPod, iPhone, iPad and the App Store with
unprecedented marketing campaigns. Before Apple, Johnson was senior vice
president of global brand marketing at HP, where she spearheaded the
repositioning and relaunch of HP’s brand globally with the award-winning
Johnson holds a bachelor’s degree from the University of Florida.
Fueled by a fundamental belief that having access to financial services
creates opportunity, PayPal Holdings, Inc. (NASDAQ: PYPL) is committed
to democratizing financial services and empowering people and businesses
to join and thrive in the global economy. Our open digital payments
platform gives PayPal’s 254 million active account holders the
confidence to connect and transact in new and powerful ways, whether
they are online, on a mobile device, in an app, or in person. Through a
combination of technological innovation and strategic partnerships,
PayPal creates better ways to manage and move money, and offers choice
and flexibility when sending payments, paying or getting paid. Available
in more than 200 markets around the world, the PayPal platform,
including Braintree, Venmo and Xoom, enables consumers and merchants to
receive money in more than 100 currencies, withdraw funds in 56
currencies and hold balances in their PayPal accounts in 25 currencies.
For more information on PayPal, visit https://www.paypal.com/about.
For PayPal Holdings, Inc. financial information, visit https://investor.paypal-corp.com.